Today, I will show you ten major reasons why your blog or website is lacking traffics and different things you should do to boost your blog traffic
But note that, Just because you have a blog site doesn’t mean you’re going to get traffic automatically. There are a lot of things to put in place in other to get there.
In most cases, a business starts a blog in order to serve a higher purpose — brand visibility, marketing, higher conversions, more clients etc.
But you should know that a blog does not exist for the sole aim of publishing more content. The web doesn’t need more content. A blog exists for conversions, revenue, information, etc.
Hence, your Traffic simply indicates that your blog may be achieving its real objectives. Gaining traffic is not a good thing unless your blog is also achieving its other purposes. What if you’re getting traffic from all the wrong sources? That traffic is not going to convert, and your blog becomes essentially useless.
Instead of just eagerly looking for traffic, you need to be pursuing the right kind of traffic. Why do I use the phrase “the right kind of traffic”? This must entail you that there is the wrong kind of traffic which you should run away from! So now, What is “the right kind of traffic”?
Look for it in point two below in this article.
Now, let’s consider some of the few things that you ignore that makes your blog lack that traffic and visibility it require to grow.
Remember, we are often asking the question, why isn’t my new blog getting any traffic?
Facts Why Your Blog Isn’t Popular and Solutions
1. You Are Not Sharing it Socially
We’re in the era of the social web maximisation. The social web refers to the fact that the Internet is a place of social communication and collaboration.
Consider this scenario: 63% of all Nigerian adults use a social media platform. When people “go online,” they are likely to do several things — research, comment, share, etc.
Therefore, if your online platform neglect the sharing of content and posts to social media, its no more included in the social web.
Remedies: Promote your content
Writing content is only half of the content marketing strategy. The other half is spreading that content online on social media. Don’t expect the traffic to come flooding in after you click “publish.” Publish your content, and then promote it.
- Add sharing buttons to your blog article.
- Share content for your social audience.
- Share your article on Twitter with images.
- Share content multiple times on every social site.
- Keep up with your content as it circulates on social, and be sure
to participate in the conversation.
- Encourage blog authors, contributors, and team members to use their existing social networks to share the article.
2. You Aren’t Focusing on Any One Keyword or Subject
Most of the people dealing with SEO have knowledge of this point. Most people are at least aware of keywords, and title tags, and have at least a minute idea of how it all works together. But in spite of the widespread knowledge, it can be hard to strategically apply it to one’s own blog.
Often, a blog writer starts by assembling an editorial calendar, which is basically a list of blog articles with dates. He/She may select these article titles based on the fact that they are interesting or perceived to be relevant to the target audience.
Remedies: Research and target long-tail keywords
A lot of bloggers misregards this approach described above.
Meanwhile, Content marketing should not start with articles. It should start with research.
- Understand your marketing strategy
- Understand what they are searching for.
- Understand the intent behind their queries.
- Understand the keywords that would gain traffic from these queries.
At this point, you can come up with a list of longtail keywords. From the list of keywords, you can develop a list of articles. Using the list of articles, you can create your editorial calendar.
Each article should use the selected longtail keyword in the;
a). page title
b) article title
c) one or two times in the article itself.
Be sure not to stuff the article with the selected keyword.
3. Your Site is Boring
From my observations, I’m convinced that user experience is basic among all other marketing techniques, and stands as the supreme methodology for gaining and retaining customers.
Obviously, user experience is an extremely broad subject. It effectively encompasses nearly every other aspect of digital marketing — from conversion optimization to search engine optimization.
When a user goes to visit your blog and read your content, what is he or she experiencing? Does it satisfy his needs? Is it easy to read and comprehend? Does it match his expectations? Does it answer his questions? One of the reasons why user experience in content marketing is such an issue is because Google says it is.
According to the document, the Quality Rating Guide, Google rates content based on expertise, authoritativeness, and trustworthiness. Human raters review selected content on the blog in order to refine and streamline the algorithmic formulae behind content quality grading.
Low-quality content gets downgraded. High-quality content gets upgraded.
Only high-quality content will get the ranking improvement that will produce higher traffic levels.
Remedies: Improve the quality of Your Blog
The quality of your content matters a lot. I’ll point out a few reasons why your posts are of low quality and boring.
a). If your contents are all about you. Content marketing should not be exclusively about your business, your products, your awesomeness, and your employees. It should be about subjects that are relevant to the industry.
b). No relevant images. If your blog doesn’t have some sort of visual engagement like pictures, graphs, charts, or videos, it’s boring. Sorry, I can’t help but term it that way.
c). Not relevant enough. If you are producing articles that aren’t relevant to your target audience, you lose. No one cares about content that doesn’t answer a question, solve a problem, or meet a need.
For instance, on ABTechBlog we aren’t going to write any articles about parenting. Would such post get traffic here? Probably, but it doesn’t target our audience. And it would make my blog unfriendly and unprofessional as well.
What happens when you commit these content marketing mistakes?
Your bounce rate rises, your visitors dwell time drops, your clickthrough rate sinks. Google measures these metrics and reduces your site’s rank accordingly. The better your content quality, the better your traffic. We’ll discuss more on this as proceed in the following Reason.
4. Your Blog Design is Wack and Horrible
Another user experience issue is blog design. Why does it matter? The way your blog looks feels, and functions affect how users engage with your blog posts. If the design is awful, then your users will not engage with the blog, but if it’s vice-versa trust me nobody hates good things. You will have a lot of engagements and conversions.
Remedies: Get a more professional website
What are the components of a professional blog?
Based on my research and analysis as a website developer in Calabar, here are the ingredients of a great blog or website design:
a. Your website should be responsive. If your website is not mobile optimized, it won’t be featured in mobile search results.
b. Feature blog snippets on your main blog page. Snippets are brief excerpts of the main article that people can skim through at a glance.
c. Make your main content prominent. Place it on the left side, where users are most likely to look first.
d. Use scrolling social sharing buttons to encourage social sharing at any point in the article.
e. Use a 12px font or larger for the body text.
f. Use a 17-25px headline font.
g. Use a sans serif font.
i. Use a light coloured background with dark coloured text.
j. Use headers and short paragraphs to break up the content.
k. Use plenty of images.
l. Use headers, bullet points, short paragraphs, and easy vocabulary.
m. Include the name and possibly a brief bio of the author.
n. Provide a CTA for users to subscribe to the blog. Always provide a call to action at the end of your blog posts
Improving your blog’s design can dramatically improve your blog’s quality, readability, and traffic, earnings and more earning and authority.
5. You’re publishing too much content.
You didn’t know that was possible, did you? But it is. In fact, it’s likely the most common reason why folks don’t get more traffic.
In the earlier days of blogging, the rule used to be, “Publish as much as possible, as fast as possible.”
The content was thinly scattered, you could finish writing out a 300-word article in six to ten minutes and still get traffic, not because the article was good enough, but because it was the only article on the subject on the web as at then.
But today, the game as change, the web is bursting at the seams with the content on every imaginable topic. The posts you publish are competing with dozens or even thousands of posts on the same subject as yours on the Internet.
As a result, quantity no longer wins. Quality does.
When you publish a post, it needs to be better than anything ever published on that topic. Anywhere on the web. And that takes time.
Here at ABtech Blog, we usually spend at least 3 days on each and every post. I can remember at some point, I could only finish 6 posts in 3 months. Due to the topics. The entire year, I couldn’t publish any posts, so as to step up the game. but each and every one of my modern posts is very fantastic.
But on realistic, my traffic drop because I calm down to plan for something bigger, but that couldn’t be compared to the traffic am getting now
In other words, yes, publishing more is helpful, but only if the posts you publish continue to be the best to your Audience.
Oh, and you also have to promote the hell out of the suckers.
6. You’re Writing for a Small niche Audience
Let me gaze. When choosing your blog topic, you probably tried to find something nobody else was writing about, right? A small niche you could dominate and call your own? If so, you need to summon your self.
Though it’s always good to be original and craft your own kind of niche and write things that are new. It’s true that post that people write a lot about are post that is highly sorted after for in the net, so try to rank for such topics. Instead of for the once with little or no Audience.
7. You’re trying to find fresh post topics.
Here we go again.
Have you been trying to find topics for your blog posts that no one else has written about?
8. You aren’t doing well
It’s the same as the last point about choosing your blog topic. Everyone writes about the same stuff for a reason: that’s what people want to read! I’m not saying you have to be a copycat. You can choose a different angle, go deeper into a subtopic, or even just apply your unique personality.
But don’t try to be original. It just makes you irrelevant.
Let me ask you some questions:
a. Is your content genuinely helpful to your readers?
b. Will it entertain them?
c. Is it better than any other post ever published on the topic?
If you can answer yes to all of the above questions, you have absolutely no reason to be scared to ask for links. Influencers will be delighted to hear from you. So, stop being such a damn coward and send that email. Here’s a quick format:
Subject: Post you promised to link to
Actually, you didn’t promise to link to it. You don’t even know me. But let’s assume for a moment you promised to share it for me because:
1. It’s a perfect fit for your audience. They’ll love it.
2. It’s the best post ever written on the topic (check if you don’t believe me)
3. It’ll only take you 10 seconds to scan the post and click the share button
Here’s the link:
Best, your name
PS: If you find that any of the above is untrue, I’ll donate $1,500 to a charity of your choice as a way of apologizing.
Once you have a post worthy of sending an email like that, simply fill out the template and send it. I think you’ll like the response.
10. You’re not building an email list:
This is another area a lot of bloggers (especially newbies) neglect a lot. But do you know the easiest way to get traffic?
Here it is. Email list building. Create an email list landing page and also have a Subscription Box in your sidebar or Footer and see the difference. Also, encourage your visitors to subscribe to your updates.
If you want your blog to continue growing, and you may need to make some improvements to keep it moving. The reasons your blog may not be getting any traffic are pretty simple. Thankfully, the remedies are relatively simple, too.
Keep in mind that traffic may not flow in the way you expect, but with time and persistence you will see an influx flow of it. So, If traffic doesn’t spike overnight, don’t be dismayed. Be patient. Give it a few months, things will improve.
Over to you!
Wat’s your experience with blog traffic, and the reasons for growth or decline?
What advice or tips is missing? add your own tips via the comment box below.